The past few decades have witnessed a dramatic transformation in the way people shop, bank and go about their daily business. These changes have resulted in unprecedented proliferation of records and data. Small details that were once captured in memory or on scraps of paper are now constantly sifted, sorted, rearranged and preserved for lengthy periods of time in vast fields of data.

The details of our everyday comings and goings, of our likes and dislikes, of who we are and what we own are being collected by hundreds of companies and are stored in massive databases. This data is assembled to investigate backgrounds, conduct credit checks, market products and make a wide variety of decisions affecting his or her life.

The Internet is rapidly becoming the hub of the personal information market, because it has made the peddling and purchasing of information much easier. Due to the interactive nature of the Internet, marketers can learn how people respond to what they hear and see. For instance, website may collect information about the way a user interacts with the site and will store information in its database. All of these developments certainly impact on privacy.

• WCS Compliance Services can help you conduct a Privacy Assessment
• WCS Security Services can help you build a a viable Privacy Infrastructure